Program category
Sales, Marketing & Customer Service training
Improve selling, service conversations, retail performance, and digital marketing execution.
Overview
What this category covers
Sales, marketing, and customer service programmes help customer-facing teams communicate value, handle objections, manage complaints, and improve service consistency. The category spans selling skills, customer care, hospitality, retail, negotiation, digital marketing, and complaint handling.
Courses
Available programmes
1st Class Hospitality Service - 1 day
A 1-day HRD Corp-claimable customer-facing workshop for improving 1st class hospitality service performance.
1st Class Hospitality Service - 1 day helps sales, marketing, and service teams improve 1st class hospitality service through clearer conversations, stronger follow-through, and more consistent customer handling. Participants practise Enhanced the customer service skills among participants, Improve questioning and listening skills, and Develop Your Active Listening Skills so they can apply the skills in real customer situations.
Automobile Sales Training - Realigning The Drive Mindset
A 2-day HRD Corp-claimable customer-facing workshop for improving automobile sales training - realigning the drive mindset performance.
Automobile Sales Training - Realigning The Drive Mindset helps sales, marketing, and service teams improve automobile sales training - realigning the drive mindset through clearer conversations, stronger follow-through, and more consistent customer handling. Participants practise Coaching Objectives and Workplace Application, The NLP Communication Model, and Principles for Success so they can apply the skills in real customer situations.
Complaints Management
A 1-day HRD Corp-claimable customer-facing workshop for improving complaints management performance.
Complaints Management helps sales, marketing, and service teams improve complaints management through clearer conversations, stronger follow-through, and more consistent customer handling. Participants practise Principles of resolving complaints, Skills in Handling Complaints, and Verbal communication so they can apply the skills in real customer situations.
Customer Care Workshop
A service-skills workshop for improving customer conversations, complaint handling, and service consistency.
Customer experience is shaped by small moments: how teams listen, respond, recover, and follow through when pressure rises. This workshop helps service teams build practical habits for clearer communication, calmer complaint handling, stronger ownership, and more consistent customer care across everyday interactions.
High Impact Selling Skills (2D)
A 2-day HRD Corp-claimable customer-facing workshop for improving high impact selling skills (2d) performance.
High Impact Selling Skills (2D) helps sales, marketing, and service teams improve high impact selling skills (2d) through clearer conversations, stronger follow-through, and more consistent customer handling. Participants practise high impact selling skills, High Impact Selling Skills focuses on the following areas, and Structured selling process so they can apply the skills in real customer situations.
Improving Negotiation
A 2-day HRD Corp-claimable customer-facing workshop for improving negotiation performance.
Improving Negotiation helps sales, marketing, and service teams improve negotiation through clearer conversations, stronger follow-through, and more consistent customer handling. Participants practise Understand basic bargaining techniques, Use the negotiating process to solve everyday problems, and Skills for Successful Negotiating so they can apply the skills in real customer situations.
Lead Generation Using Social Media Marketing - 1 day
A 1-day HRD Corp-claimable customer-facing workshop for improving lead generation using social media marketing performance.
Lead Generation Using Social Media Marketing - 1 day helps sales, marketing, and service teams improve lead generation using social media marketing through clearer conversations, stronger follow-through, and more consistent customer handling. Participants practise Learning Objective, Brand Awareness, and Practical Exercises, Demonstration, and Application so they can apply the skills in real customer situations.
Telephone Courtesies & Effectiveness
A 1-day HRD Corp-claimable customer-facing workshop for improving telephone courtesies & effectiveness performance.
Telephone Courtesies & Effectiveness helps sales, marketing, and service teams improve telephone courtesies & effectiveness through clearer conversations, stronger follow-through, and more consistent customer handling. Participants practise The Importance of Excellent Telephone Skills, Basic Telephone Skills and Etiquette, and Developing effective listening skills so they can apply the skills in real customer situations.
TikTok Marketing Training - 1 day
A 1-day HRD Corp-claimable customer-facing workshop for improving TikTok marketing training performance.
TikTok Marketing Training - 1 day helps sales, marketing, and service teams improve TikTok marketing training through clearer conversations, stronger follow-through, and more consistent customer handling. Participants practise Digital Skills Foundations, Core Tools and Practical Workflows, and Hands-On Workplace Application so they can apply the skills in real customer situations.
Audience
Who should attend
- Sales teams
- Customer service teams
- Retail staff
- Front-line supervisors
- Marketing teams
Formats
How it can run
- In-house workshops
- Role-play sessions
- Public programmes
- Service refreshers
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